Thanks for stopping by!
Hi! My name is Liz! I’m a creative producer and writer based in New York City with 10+ years of experience across photo, video, social, and experiential. I am currently producing The Let Go Docs: a series of short documentaries exploring a variety of career paths and the concept of letting go while seeking to head back to an in-house (preferably), full-time position on a Creative and/or Content team.
While freelancing for the past two years, I have produced a variety of work from video series to e-commerce photo shoots, social, print, and more. Prior, I spent 8 years on integrated teams both in-house at B&H Photo and on the agency side at DCl, optimizing their photo/video workflow, as well as strategizing and leading content and social for a range of notable places including The Netherlands and The Research Triangle.
Before New York, I spent 5 years in Seoul, South Korea, working first as an ESL teacher and then as a freelance writer and photographer. I managed a bi-lingual arts and culture magazine and event series called Speakeasy Seoul and co-founded Seoul Sub→urban, a documentary project that grew from a weekly blog into a magazine column and was translated and published into a book in 2014.
With over a decade of experience, I have embraced creative storytelling through integrated campaigns including: photo/video, print, social, influencer marketing, B2B and B2C, editorial and e-commerce, websites, installations, experiential events, and creative workshops. I have built internal work flows, produced content while traveling around the world, and scaled production teams around the country (and in Japan). Equal parts creative and organized, I will forever get excited over new concepts and the color-coded spreadsheets behind each project. Let’s work together!
Check out my LinkedIn here or say hello: lizgroeschen@gmail.com