Bombas x Sophia Roe

 Bombas e-commerce + social campaign with Sophia Roe

Project Role: Producer

Bombas teamed up with food justice advocate and Brooklyn-based chef Sophia Roe to create a retro-inspired collection designed to inspire a kinder future. The phrase “hi, i love you” is a greeting Sophia uses to remind us that choosing love is the fastest way to uplift one another. When we nourish our communities—through access to nutritious food and essential clothing—we grow together, and this collection does just that because for every item you purchase, another is donated to organizations supporting those in need, including those experiencing food insecurity. In one full production day, the full collection (including a line of socks, a special edition t-shirt and tote bag) was photographed on Sophia with a variety of food and plant props for the Bombas e-commerce site and social promotion.