DCI x The Netherlands Foreign Investment Agency digital + social campaign
Project Roles: Content Strategist + Content Director/Editor, Head of Production
With a recent website redesign, we wanted to update the content on InvestinHolland.com (as well as related social avenues) to appeal to a new generation of companies and entrepreneurs alike to expand their business into The Netherlands. With a slightly more personal approach centered around visual storytelling, we focused on interviews with expats and c-suite executives alike to produce videos (including a motion graphic), monthly blog posts, and a first-of-its-kind Economic Development LinkedIn influencer campaign to drive North American corporate executives to specific refreshed landing pages on the same website.
Credits:
Executive Producers: Dariel Curren, Susan Brake
Head of Production: Liz Groeschen
Copywriter: Bryan Pirolli
Content + Social Media/Influencer Management: Taylor Pak
Producer: Laurel Gann
Digital Coordinator: Jeremiah Kim
Director of Photography: Mary Grace Locker (Velocity Global)
Editor: Liz Groeschen